Lindsay Wilson

Lindsay Wilson

GM, Ontario Retail Sales, Molson Coors

GM, Ontario Retail Sales, Molson Coors

THE SIT DOWN

"Always show confidence and positivity.”
"Always show confidence and positivity.”
"Always show confidence and positivity.”

Lindsay Wilson

Lindsay Wilson

With a pedigree that reads like a marketing Hall of Fame, from Nike to Corona to Heineken, Lindsay has spent 15 years mastering the art of the premium brand. Her reputation was not built on protecting the status quo. It was built on challenging it.

She is the strategist who looked at Molson Coors, long defined by beer, and helped drive a bold expansion into seltzers and ready to drink beverages, capturing the number two market position in record time. She is the marketer who took Corona, a brand synonymous with the beach, and found a way to make it resonate in the middle of a Canadian winter.

Now leading Six Pints Collective, Lindsay is focused on the delicate balance of scaling what makes a brand feel cool in the first place. She oversees a portfolio that includes Creemore Springs Brewery, Granville Island Brewing, and Trou du Diable, proving that commercial discipline and craft credibility can grow side by side.

DEFINING MOMENTS

2004

The Training Ground

Inventa (Nike Account). Executing the Nike Running program. The Lesson: "Nike taught me a brand isn't a logo; it's a pulse. You can't just buy ad space. You have to be on the pavement, sweating with the consumer. If you don't feel the product, neither will they."

Image
2010

The Paradox

Corona. Selling a beach beer in a Canadian blizzard. The Lesson: "We stopped apologizing for the snow and started selling the escape. You don't need heat to sell a summer feeling; you just need to remind people what they're missing."

2022

The Pivot

Molson Coors. Leading the aggressive entry into seltzers. The Lesson: "Disrupt yourself before the market does. We went from zero to the #2 producer in the country because we weren't afraid to cannibalize our own past to secure our future."

2024

The Collective

Six Pints. Managing the Craft Portfolio (Creemore, Granville Island, etc.). The Lesson: "Craft isn't about being small; it's about being true. My job is to give these local legends the commercial muscle to grow, without polishing away the rough edges that make them special."

2004

The Training Ground

Inventa (Nike Account). Executing the Nike Running program. The Lesson: "Nike taught me a brand isn't a logo; it's a pulse. You can't just buy ad space. You have to be on the pavement, sweating with the consumer. If you don't feel the product, neither will they."

Image
2010

The Paradox

Corona. Selling a beach beer in a Canadian blizzard. The Lesson: "We stopped apologizing for the snow and started selling the escape. You don't need heat to sell a summer feeling; you just need to remind people what they're missing."

2022

The Pivot

Molson Coors. Leading the aggressive entry into seltzers. The Lesson: "Disrupt yourself before the market does. We went from zero to the #2 producer in the country because we weren't afraid to cannibalize our own past to secure our future."

2024

The Collective

Six Pints. Managing the Craft Portfolio (Creemore, Granville Island, etc.). The Lesson: "Craft isn't about being small; it's about being true. My job is to give these local legends the commercial muscle to grow, without polishing away the rough edges that make them special."

2004

The Training Ground

Inventa (Nike Account). Executing the Nike Running program. The Lesson: "Nike taught me a brand isn't a logo; it's a pulse. You can't just buy ad space. You have to be on the pavement, sweating with the consumer. If you don't feel the product, neither will they."

Image
2010

The Paradox

Corona. Selling a beach beer in a Canadian blizzard. The Lesson: "We stopped apologizing for the snow and started selling the escape. You don't need heat to sell a summer feeling; you just need to remind people what they're missing."

2022

The Pivot

Molson Coors. Leading the aggressive entry into seltzers. The Lesson: "Disrupt yourself before the market does. We went from zero to the #2 producer in the country because we weren't afraid to cannibalize our own past to secure our future."

2024

The Collective

Six Pints. Managing the Craft Portfolio (Creemore, Granville Island, etc.). The Lesson: "Craft isn't about being small; it's about being true. My job is to give these local legends the commercial muscle to grow, without polishing away the rough edges that make them special."

Working at

Working at

Molson Coors

Molson Coors

“Working at Molson Coors means stewarding brands that are woven into people’s lives. You are not just selling beer, you are shaping culture.”
“Working at Molson Coors means stewarding brands that are woven into people’s lives. You are not just selling beer, you are shaping culture.”

— Lindsay Wilson

— Lindsay Wilson

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Join Lindsay's Team

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Connect with Lindsay!

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Lindsay Wilson

Lindsay Wilson

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