Anthony Purchase built his career on a move that most would consider a step backward. After starting in a prestigious banking role defined by rigidity and "Sunday Scaries," Anthony traded the finance ledger for the beer aisle, taking an entry-level merchandising role at Molson Coors in 2005 just to feel energized by his work again. That decision sparked a 20-year journey from stacking cases to the C-Suite. Today, as Vice President of Commercial Operations, he leads with a philosophy grounded in "taking the mask off"—trading corporate perfectionism for authenticity, humor, and the belief that credentials mean nothing if you aren't willing to roll up your sleeves.

At the helm of a 239-year-old legacy, Anthony isn't looking for the smartest person in the room; he’s looking for the person who "wouldn't walk past the trash." He champions a culture where high performance meets deep family values, driving Molson Coors’ evolution from a beer giant to a total beverage company. For Anthony, leadership isn't about having the right answers—it's about building a reputation as the person who makes everyone else’s life easier, smarter, and a lot more fun.