In the crowded world of sports marketing, most executives fixate on the broadcast and the millions watching from home. Duncan pays attention to the congregation, the thousands packed shoulder to shoulder in rain, snow, or thin mountain air.

His career is built on creating the kind of venues people call impossible. He helped shape Jurassic Park, the cultural force that transformed a downtown parking lot into the pulse of Canada’s NBA championship run. He also stood on a mountain at 9,000 feet and saw the potential for a Molson Canadian hockey rink where no rink had any business being.

Duncan pairs the discipline of a seasoned operator with the instincts of a lifelong fan. He knows you cannot force passion, but you can create the conditions where it catches fire.